Under the 'Khelo Bado Abhiyan', talented youth will be introduced to the world of sports, connecting them with sports and identifying their talent and potential. This will help develop them as successful athletes.

This campaign will promote awareness and participation in sports among the youth. It will also encourage sports activities in schools and communities, motivating more and more youth to engage in physical activities and adopt a healthy lifestyle. The campaign will assist in identifying young talents, their development, and providing opportunities for success at the national level in sports.